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Booking 2 new partners for Q3 · remote-first

Build a growthengine forB2B SaaS.

Growth Lab designs agent-based GTM systems for B2B SaaS — pipeline that compounds, automation that ships, and AI workflows that turn marketing into a revenue engine.

$150M+pipeline influenced
10+ yrsbuilding GTM systems
8agents in production
Built for B2B revenue teams
B2B SaaS
Dev tools
Fintech
Vertical SaaS
Healthtech
B2B SaaS
Dev tools
Fintech
Vertical SaaS
Healthtech
Marketplaces
PLG
Data & AI
Security
Series A–C
Marketplaces
PLG
Data & AI
Security
Series A–C
Pipeline
Attribution
GTM ops
Automation
RevOps
Pipeline
Attribution
GTM ops
Automation
RevOps
Your growth engine is working right nowLive
$4.2M
Pipeline generated this quarter
↑ +22% vs last Q
318
Leads scored & routed today
Auto-prioritised
1,284
Meetings booked this quarter
Up from 880
0
Hot leads sitting unworked
↓ –91% vs avg
47%
Lead-to-meeting rate
Up from 19%
9.5h
SDR hours saved per week
Via agents
Agents active now
Lead scored · Northwind Labs → 92/100just now
Follow-up drafted for stalled deal · Acme2m ago
Monday pipeline report generated5m ago
3 dormant accounts re-engaged8m ago
Lead Scoring Systems·Pipeline Engineering·Fractional Growth Lead·AI-Powered Workflows·GTM System Audits·Marketing Ops·Demand Gen Sprints·Lifecycle Automation·Attribution & Reporting·Lead Scoring Systems·Pipeline Engineering·Fractional Growth Lead·AI-Powered Workflows·GTM System Audits·Marketing Ops·Demand Gen Sprints·Lifecycle Automation·Attribution & Reporting·Lead Scoring Systems·Pipeline Engineering·Fractional Growth Lead·AI-Powered Workflows·GTM System Audits·Marketing Ops·Demand Gen Sprints·Lifecycle Automation·Attribution & Reporting·
Pipeline systems built for B2B teams from seed to enterprise
NorthwindParallaxHopscotchLedgerlyCortex
$150M+
Pipeline influenced across the portfolio
40%+
YoY pipeline growth, three years running
2 wks
From kickoff to an executable roadmap
By the numbers01/04
10+

Years building growth systems for B2B SaaS and tech-enabled companies.

Who this is for

Built for growth-stage
B2B teams.

We work best with companies that have product-market fit, real revenue, and the ambition to scale — but whose go-to-market is not yet a system. If that is you, we will get along.

B2B SaaS, post-PMF
B2B SaaS, post-PMF
Real revenue, real customers — but a GTM motion that is not yet behaving like a system.
Fintech & payments
Fintech & payments
Complex buying committees and compliance — pipeline you can defend to the board.
Developer tools
Developer tools
PLG and sales-assist motions that need scoring, routing, and clean attribution.
Vertical SaaS
Vertical SaaS
Sharper positioning and lifecycle automation to compound expansion revenue.
Healthtech
Healthtech
Long cycles and high trust — nurture and reporting that prove what works.
Data & AI platforms
Data & AI platforms
Technical buyers, fast-moving market — AI-native content and demand at speed.
Problems we solve

If any of these sound familiar, we should talk.

Most growth problems are not a campaign problem — they are a system problem. The fix is not more effort. It is the right agents wired into your funnel.

This quarter · pipeline coverage3 deals slipped
W1
W2
W3
W4
W5
Forecast swings ±40%

Unpredictable pipeline & unclear attribution

Forecasts swing wildly month over month and no one can pinpoint which channels actually drive revenue.

Inbound scoring backlogunscored
↻ scoring queued
↻ scoring queued
↻ scoring queued
Leads sit unscored

A CRM full of leads that go nowhere

Lead scoring is theoretical, routing is guesswork, and your highest-intent signals get buried in the queue.

Experiment cadence · 28dstalled
No test cadence

Experiments running without measurement

Campaigns ship, but no one closes the loop on what worked, what did not, and what to do next.

Lead → closed-won82% leak
82% never convert

Leads leaking out of the funnel

Slow handoffs and broken definitions mean qualified demand quietly slips to a competitor.

SDR follow-up · 14:00no reply
Following up on your demo request — still a fit this quarter?
Leads go cold in hours

Slow, manual follow-up

Reminders take too long, sequences get ignored, and stalled deals sit untouched while the window closes.

Marketing spend · this quarteruntracked
$48k spent
Sourced pipeline · unknown
ROI: a black box

Marketing spend without revenue proof

Budget keeps growing but the link between activity, pipeline, and closed-won is missing.

Let us fix it
How we work

Diagnose Automate Compound.

The same three-step approach every time. No 80-page decks. No six-month lock-ins. No surprises.

01

Diagnose

Funnel data, CRM walk-through, ICP working sessions, and an AI opportunity scan. We surface what is actually broken — not what is loud.

  • Pipeline & funnel analysis
  • ICP & positioning audit
  • Systems & CRM review
  • AI/agent opportunity scan
  • 90-day roadmap
Start with a teardown
GTM audit scanning● scanning…
Pipeline predictability
41%
Attribution clarity
28%
Lead scoring
Manual
Follow-up speed
4h avg
Reporting cadence
Low
3 critical opportunities found →
AI agents & automation

Six agents. One growth system.

Most teams are still copy-pasting prompts into ChatGPT. The teams winning right now design agents — workflows with judgment that enrich, score, follow up, and report while humans focus on strategy.

Lead Scoring AgentLive
Northwind Labs
92
Acme Cloud
78
Vertex Data
64
Orbit Fintech
38
318leads scored today — top 12% auto-routed
Flagship agent

Intelligent lead scoring

Combines firmographics, intent, and behaviour into one defensible score — with a one-line "why now" your SDRs actually trust, and auto-routing to the right rep.

AI SDR · inboundOnline
Saw your pricing page — do you support SSO?
We do — SAML & SCIM on Enterprise. Free 30-min fit call?
Thursday works.
✓ Booked & routed to your AE.
24/7 inbound

AI SDR & qualifier

Answers inbound, qualifies against your ICP, books meetings, and routes to the right AE — escalating only when a human decision is needed.

Follow-up AgentRunning
Hi Dana — circling back on the eval. Want the security pack?
Yes please, send it over.
✓ Sent — deal re-opened.
Pipeline

Follow-up agent

Reporting BotSynced
W1
W2
W3
W4
W5
Now
+3.0×marketing-sourced pipeline
Visibility

Reporting bot

AI Content EnginePublishing
10×more briefs & assets shipped · human-in-the-loop
Always shipping

AI content engine

Drafts briefs, generates on-brand variants, and ships assets at 10× speed — with human-in-the-loop checkpoints that protect voice.

Reactivation AgentRunning
Hi Marcus — we shipped the SOC 2 + audit log you asked about. Worth another look?
Oh nice — timing is better now actually.
✓ Re-engaged — meeting set for Tue.
Win-back

Dormant account reactivation

Spots stalled deals and lapsed accounts, then re-engages them with personalised, on-brand outreach the moment the timing is right.

Download the AI Agents Playbook — free
How we work together

Three ways to engage —
one system.

Most engagements start with the audit. Sprint and fractional work pick up where the roadmap leaves off. Hover a path to explore what is included.

GTM System Audit
01
GTM System Audit
Growth Sprint
Most popular
Build · 4–8 weeks

Growth Sprint

Roll-up-sleeves implementation. We embed with your team to instrument the funnel, ship experiments, and wire the agents that move revenue.

  • Funnel instrumentation
  • Lifecycle & lead scoring
  • AI-native workflows
  • Landing page testing
  • Reporting layer
Scope a sprint
Fractional Growth Lead
03
Fractional Growth Lead

Not sure where to start?

Most teams begin with the teardown — clarity on your funnel, your metrics, and the two or three agents that would move the needle fastest. Two weeks, no long-term commitment.

Book a call See results first
Why work with Growth Lab

One partner vs.
the alternatives.

Most B2B teams weigh an agency against a senior hire. Here is where an embedded growth partner with AI in the toolkit lands against both.

Compare
What you actually get
Traditional agency
Retainer + media
In-house growth hire
Full-time VP / lead
✦ Growth Lab
Embedded growth partner
Strategy → build → systems
Time to first impact
1–2 quarters to ramp
~3–6 month hiring + onboarding
Roadmap in 2 weeks
Senior operators on the actual work
~Sold by seniors, run by juniors
Yes — if you can hire one
Always — you work with the team
AI agents & automation in-house
Rare / outsourced
~Depends on the hire
Core capability
Knows your GTM as a system
~Channel-by-channel
Eventually
Whole-funnel from day one
Annual cost
~$120k–$250k retainer
$220k+ loaded / FTE
Flexible — scoped to need
You keep the system if we part ways
Leaves with the agency
~Leaves if they do
Built to hand off & own
Strong~ Partial Weak
The right answer depends on your stage. Let us find it together.
Investment

Priced as a system,
not a headcount.

Transparent engagements that scale with where you are. Most teams start with an audit, then move into a sprint or ongoing partnership.

GTM Teardown

A diagnostic of your growth engine and a prioritized AI/agent roadmap your team can run.

from $6k
one-time · 2 weeks
Funnel & pipeline teardownICP & positioning auditCRM / data / tooling reviewAgent opportunity map90-day execution plan

Ideal for teams that need clarity before they invest.

Get started →
Most popular
Growth Sprint

Hands-on implementation. We embed with your team and ship the agents that move revenue.

from $9k
per month · 4–8 weeks
Everything in the TeardownFunnel instrumentationLead scoring + routing live2–3 AI agents in productionReporting layer your team trusts

Ideal for teams ready to build and instrument fast.

Scope a sprint →
Fractional Lead

Embedded senior growth leadership — ownership and pattern-matching without a full-time hire.

from $7k
per month · ongoing
Weekly growth reviewsExperiment ownershipAgent maintenance & expansionVendor & tool selectionBoard-ready reporting

Ideal for teams compounding without a VP of Growth.

Get started →

Every engagement is scoped to your goals — book a call for a tailored quote. Teardown fee credits toward a sprint.

Results that speak

Before & after.

Real outcomes from real engagements — measurable pipeline impact across B2B SaaS and enterprise.

Northwind
NorthwindB2B commerce & marketing SaaS · 2025
Before

Inbound pipeline was inconsistent quarter to quarter, with no clear ownership of top-of-funnel performance and limited visibility into which experiments actually moved revenue.

After

~30% increase in qualified inbound leads within two quarters, with a reporting layer the team trusts.

+30%
Qualified inbound leads
+22%
Visitor-to-lead conversion
40%+
Manual execution reduced
Vitalink
VitalinkHealthcare marketing · 2024
Before

Multiple digital products competing for the same audience with no shared experimentation cadence and unclear hand-offs between marketing, product, and sales.

After

~18% improvement in MQL-to-SQL conversion across the portfolio, on a unified messaging framework.

+18%
MQL-to-SQL conversion
Experimentation cadence
1
Unified messaging framework
Ledgerly
LedgerlyB2B SaaS · enterprise CRM · 2023
Before

Strong product but a CRM full of unscored leads, slow follow-up, and no inbound demand engine to speak of.

After

40%+ YoY growth in marketing-sourced pipeline for three consecutive years.

40%+
YoY pipeline growth
–60%
Lead response time
+35%
Organic traffic growth
Meridian
MeridianEnterprise financial services · 2022
Before

Enterprise marketing programs with strong brand recognition but weak attribution and friction-heavy digital experiences.

After

~15% improvement in lead conversion rates across acquisition programs, with cleaner attribution.

+15%
Lead conversion rates
Cleaner attribution
Reduced funnel friction
Deep dive

Anatomy of a
growth engine.

One engagement, start to finish — how a silent CRM became a pipeline machine Ledgerly's leadership could finally forecast against.

Ledgerly pipeline
Ledgerly · Enterprise CRM SaaS
Three years of 40%+ pipeline growth

From an unscored CRM and no inbound motion to a forecastable, agent-assisted demand engine.

01
The situation
A strong product behind a silent funnel

Ledgerly had enterprise-grade CRM software and a credible brand — but inbound demand was an afterthought. The CRM was full of unscored leads, follow-up was slow and manual, and there was no engine generating pipeline on its own.

02
The system we built
Scoring, routing, and a reporting layer that compounds

We instrumented the full funnel, then layered in lead scoring that blends firmographics, intent, and behaviour — with automated routing so the right lead reaches the right rep instantly. A follow-up agent reactivates stalled deals, and a reporting layer ties activity to closed-won.

03
The outcome
Pipeline predictable enough to forecast against

Marketing-sourced pipeline grew 40%+ year over year for three consecutive years. Lead response time dropped by more than half, organic traffic climbed, and — for the first time — the team could forecast pipeline with confidence.

By the numbers
40%+
YoY marketing-sourced pipeline growth, 3 years running
–60%
Reduction in average lead response time
+35%
Growth in organic search traffic

Lead scoring and routing went from theory to a system our SDRs actually trust. Pipeline became predictable enough to forecast against.

CMO · B2B SaaS, Series C

Transformations

Real companies.
Real results.

Measurable pipeline impact across the portfolio. Hover any card to flip from the company to the result.

Northwind
Inbound
Northwind
B2B commerce SaaS
Inbound
+30%
Qualified inbound leads
Northwind
B2B commerce SaaS
Vitalink
Conversion
Vitalink
Healthcare mktg
Conversion
+18%
MQL-to-SQL conversion
Vitalink
Healthcare mktg
Ledgerly
Pipeline
Ledgerly
Enterprise CRM
Pipeline
+40%
YoY pipeline growth
Ledgerly
Enterprise CRM
Meridian
Conversion
Meridian
Financial services
Conversion
+15%
Lead conversion lift
Meridian
Financial services
Parallax
Response
Parallax
Payments
Response
18m
Lead response time
Parallax
Payments
Hopscotch
Velocity
Hopscotch
Developer tools
Velocity
10×
Content velocity
Hopscotch
Developer tools
Testimonials

Operators trust the work.

Real operators, real numbers — from seed-stage dev tools to enterprise financial services.

Trusted by teams at
NorthwindVitalinkLedgerlyMeridianParallaxHopscotchCortexBloomstack
Vertical SaaS
+30%
qualified inbound in two quarters

“The positioning work was the unlock. Same product, sharper story — close rates jumped and the whole team finally sounds aligned.”

F
Founder
Vertical SaaS, Series A
DevTools
10×
content velocity, quality up

“Growth Lab moves at AI-native speed. What used to take our content team a sprint now ships in a day — and the quality bar actually went up.”

D
Director of Marketing
Developer tools, Seed
Fintech
2 wks
to full-funnel visibility

“They instrumented our funnel end-to-end in two weeks. We went from "we think it is working" to "here is exactly which lever to pull next."”

V
VP Growth
Fintech, Series B
B2B SaaS
+40%
marketing-sourced pipeline

“Lead scoring and routing went from theory to a system our SDRs trust. Pipeline became predictable enough to forecast against.”

C
CMO
B2B SaaS, Series C
Healthtech
–60%
lead response time

“Follow-up used to be a black hole. The agents pick up every signal now — stalled deals get re-opened before they go cold.”

H
Head of RevOps
Healthtech, growth-stage
Inside Growth Lab

The team behind
the system.

Growth Lab team
Growth Lab
AI-native growth · remote-first

We have spent 10+ years turning B2B go-to-market from guesswork into systems — across SaaS, fintech, healthcare, and enterprise.

We have led growth and marketing inside companies from seed to enterprise, and influenced $150M+ in pipeline along the way. The thread through all of it: treating go-to-market as an engineering problem, not a creative one — instrument the funnel, find the constraint, and build the system that removes it.

Today that means pairing senior GTM judgment with AI agents that handle scoring, follow-up, and reporting — so growth-stage teams get the leverage of a full department without the headcount.

Systems over campaigns
One-off wins fade. We build engines that compound.
Evidence over opinion
Every lever is instrumented and tied to pipeline.
AI-native by default
Agents do the repetitive work so your team scales.
Honest about fit
We turn down work we cannot move the needle on.
Honest fit check

This works best when…

We would rather turn down the wrong engagement than deliver average results. Here is the truth.

Good fit

  • Leaders ready to invest in structure and system thinking
  • Open access to data, tooling, and decision-makers
  • Willing to collaborate on positioning, ICP, and process
  • Building for compounding pipeline, not one-off wins
  • You want results tracked, not just activity reported

Not a fit

  • Looking for ad-hoc campaigns without addressing GTM gaps
  • No access to data, CRM, or the people who can decide
  • Expecting low-budget quick wins or hourly contractor work
  • Not ready to question current positioning or process
  • Already have a senior growth team handling all of this well
Interactive tools

Try before you commit.

Three tools that show you exactly what an agent-based GTM system would do for your pipeline — in under two minutes, no sign-up required.

+$180,242
Agents recover / mo
$257,488
Lost monthly to cold leads
Pipeline Leak Calculator
What slow follow-up costs you each month
Inbound leads / month220
% that go cold before follow-up38%
Average deal value$14k
Win rate22%

Based on ~70% of cold-lead pipeline recovered with scoring + follow-up agents.

+61
meetings / mo
Conversion Lift Simulator
How far you are from a 47% lead-to-meeting rate
Inbound leads / month220
Current lead-to-meeting rate19%
Now: 42 mtgsWith agents: 103 mtgs

61 more meetings / month at the 47% benchmark.

AI Agent Selector
Pick your segment & challenge → see your top agents
What kind of company are you?
Biggest growth challenge?

Choose your segment and challenge to reveal your top 2 AI agents.

FAQ

Questions B2B
buyers actually ask.

If yours is not here, ask it directly — you will get a straight answer, not a sales pitch.

Still deciding?
Start with a no-pitch GTM teardown. Worst case, you walk away with a roadmap you can run yourself.
Book a call
Agencies sell you senior strategists and staff the work with juniors. With Growth Lab, the people who scope your system are the people who build it. We also bring AI agents in-house — scoring, follow-up, and reporting that most agencies outsource or do not offer at all.
Get in touch

Ready to fix your
growth problem?

Start with a GTM teardown. No pitch — just an honest look at your funnel, your metrics, and exactly which agents would move pipeline fastest.

$150M+
pipeline influenced
10+ yrs
B2B GTM systems
2 wks
teardown to roadmap
Remote-first · partnering with B2B teams across North America

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